Integrated Impact Marketing Newsletter

“People don’t buy what you do; they buy why you do it.” – Simon Sinek

April 23, 2025 • Estimated Reading Time: 1 minute

📚Editor’s Note: Well, well, well it is great to e-meet you (hate the phrase, but it has a place in this world.) Welcome to the IIM newsletter built for marketers who refuse to guess. We read all the marketing news, so you don’t have to!

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⭐ Ad Hit or Had It?⭐

Apple: Pedro Power - ⭐⭐⭐⭐

WHY IT WORKS?

Forget boring ads! We're talking commercials that feel like mini-movies, tugging at your heartstrings while sneakily showing off how awesome the product is.

Bringing features to life: These brands aren't just listing features, they're showing you how their tech, like Active Noise Cancellation, creates a seriously amazing experience you won't believe.

The Pedro Effect. I wrote my IPA essay on the power of celebrity, and the fact still stands, celebs can nail it or they can fail miserably. This is a nail, Apple have used Pedro in a timely way, with the new season of Last of Us coming out, this is a great time to flex his star power.

The Weekly Scroll 🔍

Articles you should be paying attention to this week:

Nugget of the week! The first computer bug was literally a bug—in 1947, Grace Hopper found a moth trapped in a Harvard Mark II computer, coining the term "debugging" in the process.

Till next time,

IIM Team

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